
Our Editors’ Favorite Under-the-Radar Tech Brands
We all know the big players—Apple, Samsung, Sony—but the tech world is packed with lesser-known gems that quietly outperform, overdeliver, and innovate in ways that big brands sometimes don’t. These under-the-radar companies might not have billboards in Times Square, but they’re winning over savvy users (and editors like us) with smart design, solid performance, and great value. Here are the tech brands we think deserve way more attention.
1. Framework
In a world of disposable laptops, Framework is a breath of fresh air. Their modular laptops are designed to be upgraded and repaired—by you. You can swap out memory, ports, storage, and even the motherboard. It’s a dream for tinkerers and a smart choice for sustainability without sacrificing performance or style.
Perfect for people who want longevity without locking into a single spec forever.
2. Anker
Not exactly unknown, but still not getting enough credit. Anker is the quiet workhorse behind some of the best power banks, charging cables, and USB hubs around. They focus on doing a few things really, really well—and their products last. No flashy branding, just solid, affordable gear that works every time.
A go-to for anyone building a reliable everyday tech toolkit.
3. Nothing
Founded by a former OnePlus exec, Nothing is redefining what tech should feel like. With transparent designs and a minimalist aesthetic, their earbuds and phones combine style with substance. Think premium build quality, solid performance, and a refreshingly non-mainstream vibe.
Ideal for design lovers who want something different—but still dependable.
4. Wyze
Home security on a budget? Wyze delivers. This brand makes smart cameras, sensors, and even doorbells at shockingly low prices without skimping on features. Their products offer great resolution, app control, and easy setup—perfect for renters or first-timers in the smart home space.
No subscription pushiness, just straightforward, affordable tech.
5. Elgato
Best known in content creator circles, Elgato makes some of the most intuitive tools for streamers, podcasters, and remote workers. From stream decks to lighting kits to capture cards, their gear is plug-and-play and rarely disappoints. Even non-creators can benefit from their ultra-responsive lighting and productivity tools.
If you’re building a home setup, this brand is worth exploring.
6. Soncoz
Audiophiles take note: Soncoz makes high-performance DACs and headphone amps that rival brands twice the price. Their design is clean, their tech specs are top-notch, and their sound quality is seriously impressive. They're still a bit niche—but growing fast.
Great for music lovers who want crystal-clear audio without breaking the bank.
7. BenQ
Often overlooked outside pro circles, BenQ makes killer monitors, especially for creatives. Their displays offer color accuracy, sharp resolution, and thoughtful features like built-in calibration tools. They also have fantastic projectors for home theaters that rival more expensive names.
A solid choice for designers, editors, and anyone who stares at a screen all day.