Our Editors’ Favorite Under-the-Radar Tech Brands

We all know the big players—Apple, Samsung, Sony—but the tech world is packed with lesser-known gems that quietly outperform, overdeliver, and innovate in ways that big brands sometimes don’t. These under-the-radar companies might not have billboards in Times Square, but they’re winning over savvy users (and editors like us) with smart design, solid performance, and great value. Here are the tech brands we think deserve way more attention.

1. Framework

In a world of disposable laptops, Framework is a breath of fresh air. Their modular laptops are designed to be upgraded and repaired—by you. You can swap out memory, ports, storage, and even the motherboard. It’s a dream for tinkerers and a smart choice for sustainability without sacrificing performance or style.

Perfect for people who want longevity without locking into a single spec forever.

2. Anker

Not exactly unknown, but still not getting enough credit. Anker is the quiet workhorse behind some of the best power banks, charging cables, and USB hubs around. They focus on doing a few things really, really well—and their products last. No flashy branding, just solid, affordable gear that works every time.

A go-to for anyone building a reliable everyday tech toolkit.

3. Nothing

Founded by a former OnePlus exec, Nothing is redefining what tech should feel like. With transparent designs and a minimalist aesthetic, their earbuds and phones combine style with substance. Think premium build quality, solid performance, and a refreshingly non-mainstream vibe.